Three cryptocurrency companies, two from South Africa and one from Austria—have joined forces to develop Altify, a new alternative investment platform that aims to democratize alternative assets by increasing their accessibility to regular investors.
Three companies are collaborating on the new London-based platform: Bitfund, a digital asset management in Cape Town, Revix, a cryptocurrency exchange based in Johannesburg, and an unidentified Austrian company. At Altify, Sean Sanders, the founder of Revix, has been appointed CEO.
Prominent shareholders such as the South African venture capital firms Sabvest and CVVC support the merger. The agreement is backed by global cryptocurrency investors Calm/Storm Ventures, Emurgo, and Founders Factory.
The announcement claims that Altify will allow retail investors to access alternative assets such as real estate, collectibles, venture capital, private credit, and crypto assets. These assets, which have done better than public markets, are usually only accessible to institutions and extremely wealthy people.
Altify seeks to lower barriers like as high investment minimums, illiquidity, and expensive fees by utilizing tokenized assets and decentralized financing. The platform benefits from the cryptocurrency and digital asset management expertise of its founders.
Sanders intends to promote Altify’s alternative investment capabilities to investors in Europe and the Middle East in addition to South African investors. The idea that these assets are exclusively appropriate for more senior investors is another thing he aims to change.
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