The Chief Digital Officer of Warner Music Group for the previous three years, Oana Ruxandra, has been at the forefront of implementing cutting-edge technology like blockchain and AI, but this week she resigned from her position.
Internal company communications, which were first made public by Billboard, indicate that Oana Ruxandra has resigned from her post and will shortly unveil her future professional step.
Apparently, this departure is amicable, and efforts are already being made to replace Ruxandra, according to a memo that has been passed across Warner Music.
To her now-former coworkers, Ruxandra wrote, “We’ve… been the first to forge innovative partnerships with a wide, diverse, and thriving network of gaming, Web3, and AI companies.”
When the CEO was in charge, Warner Music, recognized for its well-known music performers like Cardi B, Ed Sheeran, Madonna, Dua Lipa, and Coldplay, adopted a proactive strategy in encouraging its musicians to use technology like NFTs and AI in their performances and promotions.
Several blockchain-backed businesses and projects, including Polygon Labs, OpenSea, LGND Music, DressX, the metaverse platform The Sandbox, and others, have partnered with the label during the past two years as part of pilot programs that have been started by the company.
As Ruxandra alluded to in her final speech, the majority of these initiatives sought to improve the bond between music artists and their fanbases. As an illustration, the Warner-signed rapper Earl Sweatshirt released his eagerly-awaited album as a series of NFTs in August via Gala Music, a decentralized streaming service.
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